Live product diagnostics

Most apps don't crash.
They flatline.

AppPulse finds exactly where users get stuck, drop off, or quietly leave for good — then we fix the flow, the speed, and the search visibility, and prove the recovery in the numbers.

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RECENTLY DIAGNOSED —
Chief complaints

Sound familiar?

You shipped it. It looks fine. And somehow it's still bleeding users. Here's what we hear most from teams before they call us.

Users open once, never return

Day-one installs look healthy. Day-seven retention tells a different, much quieter story.

Retention cliff

High traffic, low signups

People are landing on the page. Almost none of them are making it through the form.

Conversion leak

Nobody can find us

Rankings stalled months ago and no one on the team can say exactly why.

SEO invisible

It crashes, and you find out last

Support tickets arrive before any dashboard does. There's no early warning system.

No visibility

Cart is full, checkout is empty

The last three steps of the funnel are where all the revenue quietly disappears.

Drop-off point

We redesigned, it got worse

A launch shipped on gut feeling instead of data — and no one can prove what changed.

No baseline
Areas of practice

What we treat

Six specialties, each one a common way products quietly lose ground. Tap a card for what's actually included.

01 / FLOW +

UX flow diagnostics

Session-level tracing of exactly where users hesitate, backtrack, or abandon a flow.

  • Full funnel drop-off mapping
  • Session replay review, not just heatmaps
  • Rage-click and dead-click detection
  • Prioritized friction report, ranked by revenue impact
02 / SEARCH +

SEO recovery

Technical and content audits for products that used to rank and quietly stopped.

  • Crawlability and indexation audit
  • Core Web Vitals diagnosis
  • Structured data and metadata repair
  • Keyword cannibalization cleanup
03 / SPEED +

Performance triage

Finding the exact requests, renders, and queries costing you seconds and users.

  • Load-time waterfall breakdown
  • Bundle and asset audit
  • Database and API latency review
  • Before/after benchmark report
04 / REVENUE +

Conversion therapy

Rebuilding the specific screens between "interested" and "paid."

  • Checkout and signup flow rebuild
  • Pricing page and CTA testing
  • Form field and friction audit
  • Payment failure recovery flows
05 / RETENTION +

Retention programs

Finding why users leave after week one, and building the reason to stay.

  • Cohort and churn analysis
  • Onboarding and activation redesign
  • Lifecycle messaging strategy
  • Win-back flow design
06 / STABILITY +

Crash & stability monitoring

Real-time visibility so you find out before your users tell you.

  • Crash and error rate dashboards
  • Device and OS-level breakdowns
  • Alert thresholds and on-call routing
  • Post-incident recovery reports
The treatment plan

Three stages, in order

We don't guess and we don't skip steps. Every engagement moves through the same sequence, because you can't treat what you haven't diagnosed.

01

Diagnose

Session replays, funnel drop-off, crash logs, heatmaps, and a full technical SEO audit — mapped against your actual users, not assumptions.

  • Full-funnel event tracing across the product
  • Crash and error log correlation
  • Technical SEO and Core Web Vitals sweep
  • Written diagnostic report, ranked by impact
02

Treat

Targeted fixes to flow, speed, structure, and messaging — prioritized by revenue and retention impact, shipped in order of urgency.

  • Flow and interface redesign for the weak points
  • Performance and load-time fixes
  • Content and metadata restructuring
  • Staged rollout with rollback plan
03

Monitor

Vitals stay tracked after launch: conversion, load time, rankings, and churn — so a regression gets caught before it costs you again.

  • Live vitals dashboard for your product
  • Weekly delta reports against baseline
  • Regression alerts before they compound
  • Monthly review call with the team
Try it now

Run a free surface scan.

Drop in a URL for a preview read. It won't replace the full diagnostic, but it'll show you the kind of thing we surface — instantly.

apppulse.io/scan
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Performance
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SEO
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UX Flow
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Retention risk
Patient records

Case files

Three products, three different conditions. Open a file to see what we found, what we changed, and what happened after.

Symptom noticed

68% of users abandoned checkout at the address step. There was no error message when an address fell outside the delivery zone — the screen just quietly refused to advance.

Treatment

Rebuilt the address flow around a live delivery-zone map, added instant zone feedback, and cut the form from nine fields down to four. Out-of-zone users get a waitlist capture instead of a dead end.

Result, 6 weeks post-launch

Checkout completion up 41%. Revenue per session up 27%. Support tickets about "checkout not working" dropped to near zero.

Before diagnosis After treatment
Symptom noticed

New users landed on a completely blank dashboard with no guidance. 73% churned before ever creating a first project.

Treatment

Added a three-step guided setup with sample data pre-loaded, contextual tooltips on first use, and replaced the empty state with ready-made templates.

Result, 60 days post-launch

Activation rate up 3.2x. 30-day retention up 22%. Time to first project dropped from 9 minutes to under 90 seconds.

Before diagnosis After treatment
Symptom noticed

Organic traffic flat for eight months. Every event page was rendered client-side behind a modal, invisible to search crawlers.

Treatment

Rebuilt event pages as server-rendered and crawlable, added structured event markup, and cut page load from 6.8s to 1.9s.

Result, 4 months post-launch

Organic traffic up 156%. Signups from search up 89%. Average ranking position for core event pages moved from page 3 to page 1.

Before diagnosis After treatment
From the chart notes

What teams say after treatment

"

We knew people were leaving at checkout. We had no idea it was one screen with no error message. AppPulse found it in the first week.

Head of Product, FreshCartCHECKOUT ABANDONMENT CASE
"

The diagnostic report was more useful than a year of internal debate about why activation was low. It just told us, plainly.

Co-founder, NimbusACTIVATION FAILURE CASE
"

Our organic traffic had been flat so long we'd stopped questioning it. Turns out the whole site was invisible to search crawlers.

Marketing Lead, LoopinSEARCH INVISIBILITY CASE
"

What I appreciated most was the monitoring afterward. A regression got flagged and fixed before a single customer complained.

Engineering Manager, VeloraONGOING CARE CLIENT
Drag to see it

Same product, after treatment

A stripped-down look at the kind of interface change a flow diagnosis leads to. Drag the handle.

BEFORE AFTER
⇔
CLUTTERED, UNCLEAR CTA → CLEAR, SINGLE PATH FORWARD
Baseline vitals

What a healthy engagement looks like

Averages across products we've diagnosed and treated over the last two years.

0
Products diagnosed
0
Avg. conversion lift
0
Avg. load time cut
0
Avg. time to first fix live
Quick math

What's churn costing you right now?

A rough, directional estimate — move the sliders to match your product.

10,000
35%
$40
Estimated recoverable revenue / month
$0
Based on recovering roughly a third of users lost at your weakest step — a conservative outcome from a typical flow fix.
Treatment plans

Pick where to start

Most teams start with a Checkup, then move into a Treatment Sprint once they know exactly what's broken.

Checkup

One-time diagnostic

$1,900 / one-time

A full read on where you're bleeding users, ranked by impact. No fixes yet — just the truth.

  • Full-funnel diagnostic audit
  • Technical SEO sweep
  • Written report, ranked by impact
  • 60-minute walkthrough call
  • Teams who suspect a problem
  • Pre-fundraise product reviews
  • A second opinion before a big redesign
Book a checkup
MOST CHOSEN Treatment Sprint

Diagnose + fix

$6,500 / sprint

Diagnosis plus the fixes themselves, shipped in priority order over a focused sprint.

  • Everything in Checkup
  • Flow, speed and SEO fixes shipped
  • Before/after benchmark report
  • Weekly check-ins during the sprint
  • Teams with a known weak spot
  • Products with a hard growth deadline
  • Anyone tired of guessing
Start a sprint
Ongoing Care

Monthly monitoring

$2,400 / month

Vitals tracked continuously, with a standing team ready to treat regressions as they appear.

  • Live vitals dashboard
  • Monthly delta report
  • Priority regression response
  • Quarterly deep-dive audit
  • Teams post-Treatment Sprint
  • Fast-shipping products
  • Anyone who's been burned by a silent regression
Start ongoing care
On call

Diagnosticians on the case

Hover a card to see what they're known for.

RM

Riya Mehta

FLOW & RETENTION
140+
FUNNELS TRACED

Finds the one screen everyone else scrolled past.

DK

Daniel Kwon

SEO & SEARCH
89%
AVG. VISIBILITY RECOVERY

Reads crawl logs the way most people read headlines.

SA

Sara Ahmed

PERFORMANCE
4.9s
AVG. LOAD TIME CUT

Has strong, unsolicited opinions about your bundle size.

TO

Tomas Oduya

CONVERSION
31%
AVG. CONVERSION LIFT

Will rebuild your checkout in his head before your call ends.

Before you ask

Questions we get a lot

Most Checkups are delivered within 5 business days. Larger, multi-platform products can take up to two weeks — we'll tell you upfront which one applies.

Not for the diagnostic stage — that runs on analytics, session data and live testing. Read access helps if you move into a Treatment Sprint, but it's never required to get started.

That happens, and it's useful information too — you leave with a clean bill of health and a monitoring baseline instead of a guessing game.

Yes — most Treatment Sprints run in close coordination with an in-house team. We hand off specs and priorities rather than working in a silo.

Both, plus the handoff between them — a lot of the drop-off we find happens exactly where a mobile flow meets a web one.

You get an alert with the affected metric and likely cause the same day, plus a same-week fix recommendation — before it shows up in your revenue numbers.

Start here

Let's find your app's pulse.

Send us the app or the URL. We'll run a first-pass diagnostic and tell you, plainly, where you're losing people — before you commit to anything.

RESPONSE Within 1 business day
FIRST LOOK Free, no obligation
EMAIL hello@apppulse.io
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